Seven Tips On How To Sell Ice Cream In Cold Regions

Ice cream is both enjoyable to create and delightful to eat. Nothing beats being the one to serve ice cream to everyone. However, selling ice cream can be tricky, particularly in places with cold environments.  

Seven tips to sell ice cream in cold regions are offering other products, collaborating with local businesses, providing discounts and offer promos, offering ice cream for take outs and on the go customers, offering seasonal flavors, actively communicate with your customers via social media, and joining in the local christmas bazaars and events.

Selling ice cream can be hard, especially in cold climate regions. Keep reading for some tips on how you can still sell your frozen delights.

Offer Other Products 

Offering menu items that are not as cold as a scoop of ice cream is a good technique to sell ice creams in cold regions like the US or Canada. In the winter, fewer individuals prefer to eat something frozen since they are feeling cold.

However, you can offer products like:

• Hot chocolate milk

• Hot coffee or tea

• Cakes or pies that you can pair with your hot beverages

• Cookies

• Smoothie bowls

Despite the fact that it may be cold outside, customers who come into your shop to try your hot beverages and baked goods may bring their kids with them, and those kids may be eager to try some of your ice cream.

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Collaborate with Local Businesses

Collaboration with businesses in a region with winter tourist attractions could be an excellent starting point. Try to identify local businesses, such as ski resorts and ice-skating rinks, that are popular with winter tourists. There may be customers that enjoy eating ice cream after engaging in physical activities. In spite of entrepreneurs’ best efforts, foot traffic to an ice cream shop will often decline throughout the winter months. 

However, this is not the final destination. Businesses may discover that collaborating with local grocery stores or restaurants to sell bigger quantities of ice cream at once might enhance their revenue.

Provide Discounts

Offering a discount could be another tip for selling your ice cream products if your store is in a cold locality. It is preferable to have some revenue rather than none at all. There is even the possibility of establishing an inverse relationship between the percentage of the discount and the present temperature.

As the temperature continues to fall, discounts will continue to rise. People would be encouraged to visit your shop by this tip even if your business is located where the temperature is sub zero or lower.

Offer ice cream for takeout and on-the-go customers

In the cold, not everyone enjoys eating ice cream on the spot. It may be too chilly so some customers prefer to eat ice cream at home. Sell ice cream by the pint to make it easy for customers living in cold regions to purchase and enjoy.

Create a simple grab-and-go packaging for your customers, and offer a range of flavors that they can select from according to their personal preferences. Customers will appreciate being able to choose the flavor that best suits their tastes.

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Offer seasonal flavors

Focusing on seasonal flavors that are appropriate for the winter season is, as a general rule, is an  effective approach to sell ice cream in chilly places. 

During the Christmas and holiday season, giving tastes such as minty, apple crumble, caramel, and others along those lines.

You might also want to consider adding seasonal toppings to go along with the seasonal flavors you already provide. To name just a few types, some examples of seasonal toppings are crushed cookies, spicy toppings, crushed candy canes, and peppermint marshmallows.

Actively communicate with your customers via social media

Connecting with your customers on social media will allow you to keep them interested in your ice cream shop and informed about its latest happenings. 

Put up pictures of your signature ice cream to serve as a gentle reminder of what they are missing out on, or provide a preview of the new flavors that you have created so that people may begin to feel excited and eager about trying them.

As the owner of an ice cream shop in an icy region, your concerns during the winter season are not limited to the possibility of a decline in sales; in addition, you are concerned about the possibility that customers would forget about you. After all, winter can’t really last the whole year, can it? So always keep your customers informed through social media.

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Join bazaars and events

Even though the temperature outside is dropping, people’s interest in food does not decrease. There are still plenty of events centered on food taking place all around.

Food fairs, festivals, and seasonal events around Christmas and New Year in cold regions all offer an opportunity to help expose your ice cream product to customers. Take advantage of these opportunities to help sell more of your product.

Conclusion

The seven tips to sell ice cream in cold regions are offering other products, collaborating with local businesses, providing discounts, offering ice cream for take-outs and on the go customers, offering seasonal flavors, actively communicate with your customers via social media, and joining bazaars and events.  Selling ice cream can be difficult and can have an effect on your sales, particularly during the winter months. However, if you apply these tips, you will definitely be able to raise your sales even if you are located in a place that experiences colder temperatures.

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Frequently Asked Questions

To learn more on how to start your own ice cream/gelato business check out my startup documents here

This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.