Packaging is one of the most crucial aspects of an ice cream business. It conveys a sense of quality, reflects the brand’s image, and attracts customers or serves as a selling point. So, it’s best to use only the finest packaging for your ice cream.
The two best ice cream packagings are those made from Plant-Based and High-Density Poly Ethylene materials. These are the common options for containers and lids. Also, they are flexible, durable, impact-resilient, and designed to tolerate freezing temperatures.
I’ll guide you through the best ice cream packaging in this post. Keep on reading for some advice on how to improve them as well as samples of good ice cream packaging designs.
Plant-Based Packaging
Plant-based packaging uses organic materials and sustainable botanical supplies. It is beneficial for various reasons. One, ecologically responsible packaging can help establish a positive brand image. Two, it helps to attract more customers nowadays, as people are becoming friendlier to Mother Nature and more health concerned.
Aside from its health and marketing advantages, plant-based packaging also performs well in different storage climates and helps ice cream stay fresh. A great example of this is Evergreen Packaging’s Sentinel™. Their Sentinel™ fiber-based products are intended for use in a range of food service and retail packaging applications with various shelf-life requirements and can be used for trays, cups, and plates.
This is ideal for ice cream brands that advertise “healthy ice cream.” It’s the perfect packaging for vegan ice cream cups, as well as organic ice cream in pints or tubs. Here are some companies that use this sustainable packaging:
High-Density Poly Ethylene Containers
High-Density Poly Ethylene or HDPE is a petroleum-based thermoplastic polymer. It is one of the most flexible plastic polymers, with many applications, particularly in packaging. They are well-known for their flexibility, durability, lightweight, and resistance to impact and temperature, which makes them the ideal packaging for ice cream cups, pints, tubs, and cover lids.
For your reference, you can check Aaron Packaging Inc’s FDA-approved, Freezer Safe Ice Cream tubs. These tubs are tamper-resistant and have an interior heat-seal layer to keep ice cream products fresh. They also offer great deals or discounts depending on your orders.
Eight Creative Ways To Sell Ice Cream
Make Your Packaging Even Better
Now that you’ve discovered the two best ice cream packing options, you must focus on improving them. Why? Plain ice cream packaging will not help you attract more customers. You must ensure that they also serve as a walking advertisement.
You can improve your ice cream packaging in three ways:
- Make it More Attractive – You should utilize the appropriate colors and typefaces, as well as add various packaging effects, depending on your target demographic. You can, for example, use different patterns to make your package more eye-catching.
- Prioritize Uniqueness – They must stand out from the competition at all costs. To give you an idea, you may use soft-touch coating, embossing, or debossing into your product labels. These will help differentiate your packaging from others.
- Don’t Forget its Effectiveness – It is also critical that your packaging is very useful and successful. Develop effective packaging and design that works well with your manufacturing and distribution systems and could contribute to increased sales. A great example of this is Jeni’s Splendid Ice Creams’ Gift Box.
Six Things That Affect Ice Cream Sells
Best Ice Cream Packaging Designs
It’s never a bad idea to look for inspiration for your ice cream packaging. It will help you create a more distinctive package design. Here are some of the best packaging designs:
- Denada by Jo Cutri Studio – Their ice cream packaging minimalist designs use the right colors and fonts to properly reflect their brand and provide buyers with an idea of what to expect from a pint.
- Halo Top – Halo Top effectively lets customers know that their ice cream products are premium and nutritious by using a gold-colored lid and providing a conspicuous print of the calorie content per pint.
- Häagen-Dazs Ice Cream – They skillfully developed a design that would readily attract customers by showcasing their brand name, using complementary colors and patterns, utilizing all available spaces, and incorporating an image of the mixes used for each flavor.
Conclusion
Overall, Plant-Based Packaging and High-Density Poly Ethylene Containers are the two greatest ice cream packaging options in terms of durability, flexibility, and overall efficacy. While in terms of packaging design, some of the best are Denada by Jo Cutri Studio, Halo Top, and Häagen-Dazs Ice Cream.
To improve ice cream packaging, use eye-catching colors and typography. You should also prioritize its distinctiveness and overall efficacy.
Five Ways To Advertise Your Ice Cream Truck
Frequently Asked Questions
You can keep homemade ice cream in freezer-safe, airtight containers. Tupperware plastic containers can also be used because they are freezer safe, durable, and they stack nicely. You can also use plastic wrap to prevent ice crystals from accumulating on the surface of your ice cream.
Plastic containers, regardless of shape or size, should be preferred over ceramic or glass containers. This is because both are poor heat conductors and ice cream placed in glass takes too long to freeze even in a perfectly cooled freezer.
What can you put in your ice cream container to keep it from getting freezer burn? Before returning the lid, you can press wax paper, parchment paper, or plastic wrap over the ice cream’s surface after cutting or scooping the quantity you’re serving. You can also put the entire pint in an airtight plastic bag for further protection.
To learn more on how to start your own ice cream/gelato business check out my startup documents here
This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.
Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online ice cream/gelato business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a ice cream/gelato business owner, I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Ice Cream Business Boss: I want to help ice cream and gelato business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.