I’m not sure how you feel about soft serve ice cream, but I’m a big SOFTie for it. In fact, when I think of ice cream, it is the very first thing that comes to mind. Are you curious as to why soft serve is well-liked or about its profitability?
Five reasons why a soft serve ice cream business is profitable:
- Soft Serve Has a Unique Texture
- It’s Relatively Cheaper
- It Can Be Paired With Almost Everything
- It Appeals to Health-Conscious Consumers
- It’s a Common Treat for Events
Soft serve ice cream is so popular that it is included on most fast-food restaurant menus. Also, numerous stalls and kiosks sell soft serve in malls, convenience stores, cinema lobbies, and cafeterias all through the town. Wondering why?
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It Has a Unique Texture
Soft serve ice cream is renowned for its delectably smooth texture. It is what distinguishes soft serve from other types of ice cream and contributes to its appeal. Soft serve is also quick to consume because of its texture, making it ideal for an on-the-go treat.
The method of production is what gives soft serve its very soft texture. Air is pounded into the soft serve mixture while it freezes and the resulting greater air content makes the ice cream smoother.
It’s Relatively Cheaper
Soft serve’s inexpensive production cost, which results in lower selling prices, is another factor contributing to its profitability and popularity. Its base mixture typically costs between $45 and $60 a case, according to Ice Cream Profits. Depending on the size and type—liquid or powder—this can change.
Of course, it’s possible to find items at lower costs without compromising quality. You can check Frostline’s Soft Serve Ice Cream mixes to give you an idea. They come in all sizes and flavors, including pink cotton candy and chocolate.
Because of the low production costs, the selling prices are also low. As of December 2022, Icedream Cones from Chick-fil-A only cost $1.25 for small cones and $1.65 for bigger ones. And there’s the small Classic Frosty at Wendy’s, which is only $0.99.
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It Can Be Paired With Almost Everything
The soft serve can be coupled with nearly anything, which is another aspect that increases the value of this business. You’ll be able to diversify and market various goods outside of ice cream. This includes toppings, beverages, and other side dishes.
Along with soft serve, you can sell crepes, pancakes, and waffles. They make excellent soft serve ice cream pairings and perform quite well in the market. You might try creating a special ice cream float for drinks to draw in additional consumers. The options are essentially limitless!
It Appeals to Health-Conscious Consumers
The fact that soft serve ice cream appeals to health-conscious customers is another excellent reason for its profitability, especially in light of the growing interest and awareness among consumers in their health. This is because soft serve ice cream, as opposed to normal ice cream, often includes less milk fat, making it lighter to consume.
A market analysis report predicts that in the future years, rising consumer health consciousness would increase demand for premium ice cream. Furthermore, from 2022 to 2030, the vegan market is anticipated to have the quickest CAGR of approximately 9.0%. This makes soft serve ice cream a promising product for the future.
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It is a Common Treat for Events
Soft serve ice cream’s popularity during gatherings like music and culinary festivals, when the crowd density soars, is another factor that increases its profit figures. Larger crowds can mean more profit.
Set up a booth or, if you have one, go to an event in your neighborhood in your ice cream truck and sell soft serve. This will help you connect with more customers, improve sales, build strong relationships with your community, and perhaps even find new business partners.
Conclusion
Overall, there are five factors that contribute to the profitability of a soft serve ice cream business: 1) soft serve has a distinct, delectable texture; 2) it is less expensive to produce, which results in lower selling prices; 3) it can be sold alongside a variety of foods, such as crepes; 4) it appeals to the rising number of health-conscious consumers, and 5) it is quite popular during events.
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Frequently Asked Questions
The silky smoothness of soft serve ice cream, resulting from its air content, is what makes it wonderful. Soft serve contains more air and much less fat than hard ice cream. The dessert’s suppleness is a result of serving it at warmer temperatures.
Some of the greatest soft serve ice cream available at fast food restaurants are 1) Wendy’s Frosty, 2) Soft Serve Cone from Burger King, 3) Chick-fil-A’s Icedream, 4) McDonald’s Vanilla Cone, and 5) Dairy Queen’s Vanilla Cone.
To learn more on how to start your own ice cream/gelato business check out my startup documents here
This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.
Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online ice cream/gelato business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a ice cream/gelato business owner, I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Ice Cream Business Boss: I want to help ice cream and gelato business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.