Six Tips To Make Your Ice Cream Packaging Amazing

Ice cream needs incredible, effective, and evocative packaging. That’s because it helps in increasing brand recognition and gaining loyal customers. However, creating an exceptional design is not an easy task because many factors should be considered. I’ve got your back!

Six tips to make your ice cream packaging amazing:

1. Design the Package for Your Customer
2. Use the Best Pattern or Color 
3. Choose a Typeface That Complements Your Brand 
4. Focus on Visibility, Especially from Passersby
5. Keep it Consistent with Your Existing Branding
6. When in Doubt, Keep it Simple

In this piece, I’ve provided six tips for improving the design of your ice cream packaging. I’ll go over these tips extensively and cover crucial packaging design components such as fonts and color. So, keep reading. 

Design the Package for Your Customer

First things first. When designing your ice cream packaging, you need to keep your customers in mind. For example, if kids are your target market, you should create a design that appeals to them. 

Consider who will be purchasing your ice cream products. Is it aimed at health-conscious customers? Is this ice cream suitable for pets? This will help you come up with a specific and effective design. 

If you currently have a design, you can improve it based on the preferences of your present clients. For example, if a large proportion of your customers own pets, you can create packaging with charming paw graphics.

Use the Best Pattern or Color

Although the design may be strongly influenced by personal preferences, using random elements such as colors on a design is not ideal. Doing so can result in an unappealing and ineffective design. 

If you want to make your ice cream packaging amazing, you have to make sure to use the proper color scheme and patterns. For example, you can use globally acknowledged colors for food packaging like red and blue. These colors complement one another and might help you build a visually appealing design.

For your reference, you can check these great color schemes that fit an ice cream business:

• Color Palette #4027
• Color Palette #2424
• Color Palette #2147 

The use of patterns can also help elevate your ice cream packaging. Patterns, when used correctly, can produce an eye-catching design that exudes organization and efficiency.

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Choose a Typeface That Complements Your Brand 

Choosing the proper typeface is important not just when making presentations, but also when designing product packaging. This is because the typeface you select has a significant impact on how people perceive your brand. 

You can follow these tips in picking the right typeface:

• Think About Personality – Before creating a design, you need to think of what personality you want your brand to express. For example, if you want your brand to feel warm and friendly, you can use typefaces like Hey Brothers Friendly Font and Lunarie Font. 

• Consider Visual and Tonal Direction – Consider the typeface that complements the word arrangement. It can help create a compelling message. 
• Observe Typography Around You – You can get inspiration from the typography around you. For example, you can get typeface ideas from Ben & Jerry’s and Jeni’s Splendid Ice Cream. 
• Test Rigorously – You won’t know if a typeface will work until you’ve seen it at the appropriate size and evaluated the spacing. So, you should properly test your typeface. You can, for example, print a sample for your packaging.

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Focus on Visibility, Especially from Passersby

Aside from letting customers know what’s inside, your ice cream packaging also serves as a walking advertisement. So, you have to make sure that it’s visible enough to passers-by. 

A great example of this is Dairy Queen’s Blizzards. Their blizzard delights are served in cups with eye-catching logos that are visible to passers-by. 

You have to use the right fonts, colors, and patterns to make your design apparent from a distance. In some ways, it’s similar to making flyers and brochures.

Keep it Consistent with Your Existing Branding

If you have an existing, well-known design, you should make new designs that are consistent with your current branding. Failing to do so could confuse your loyal consumers.

Jen’s Splendid Ice Creams is a good example of this. Their logo and entire concept are consistent with their branding throughout their boxes, cups, and trucks.

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When in Doubt, Keep it Simple

It is not a terrible idea to go with a simple, minimalist design. So, instead of incorporating every detail about your ice cream products, simplify your packaging design to highlight what makes it unique.

You can include your trademark, flavor, ingredient profile, or a unique health benefit. You can check out these great minimalist ice cream packing ideas for inspiration:

• Denada Sugar-Free Ice Cream
• Olive’s Organic Ice Cream 
• Solo Ice Cream 

In short, it’s ideal to concentrate on two to three components that symbolize the distinctiveness of your ice cream products. It will make it easier for clients to distinguish your brand from competitors.

Conclusion 

All in all, these are the tips that you can follow to make amazing ice cream packaging: 

1. Design the Package for Your Customer – Consider your customers when creating a design. This will help you come up with an effective and specific design. 
2. Use the Best Pattern or Color – You have to make sure to use the right color schemes and patterns. 
3. Choose a Typeface That Complements Your Brand  – You have to choose the right typeface that will match your trademark. 
4. Focus on Visibility, Especially from Passersby – Prioritize visibility so that your package can act as a walking advertisement.
5. Keep it Consistent with Your Existing Branding – Make new designs that are consistent with your current brand image to avoid confusing your loyal customers. 
6. When in Doubt, Keep it Simple – Go minimalist and avoid including too many components. 

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Frequently Asked Questions

To learn more on how to start your own ice cream/gelato business check out my startup documents here

This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.